If you are relatively new in the business and don’t have a big selection of cases yet, you’d want to offset that by showing off your most impressive one. Show the reader you can walk the talk - add a sample report, a portfolio piece, or a link to testimonials to demonstrate that you are good at what you do. It can be a service only you can offer, a type of work your competitors refuse to do, or convenience in interacting with you - i.e., an online scheduler to book a meeting without multiple back-and-forth emails to agree on the time. The UVP should state a direct benefit to the agent. Some industries (and businesses) can do fine without it, but you will have an advantage if you have a relevant UVP. It drives home the benefit of working with you. The unique value proposition (UVP) is what sets you apart from other competitors like fellow home inspectors or contractors. Add a few pieces of key information about your services or experience and if you want to share more, point your reader to where they can go to learn about it - i.e., your website or your home inspection report. Get rid of words and sentences that are there for fluff. Your email should be direct and get to the point quickly to avoid wasting the busy realtor’s time. Alternatively, you could find something about their business to compliment or congratulate - moving to a new office, closing a deal, or closing a deal on a property. Some examples of this could be going to the same school, having mutual acquaintances, or being fans of the same sports team. If there is something you have in common, consider mentioning it in the email. How? Take some time to research their website and social media for clues on their interests. Make sure to apply that to all emails you write to agents. Then follow with more personalization to make the email tailored to that particular recipient. Personalize by greeting your recipient by name - i.e., “Hi, Nick”. Use bullet points or bold font for the most important parts.Īll in all, make your email easy to read and understand even when real estate agents are on the go from one home to another. Break it down into short paragraphs with 2-4 sentences in each.Contractions are better than using the full form: “I’m reaching out” sounds smoother than “I am reaching out”.Avoid long compound and complex sentences that sound like they are straight out of a legal contract. Write simply: use everyday words and short sentences.Format your email so that it is skimmable: Many people do not read line by line, but rather scan through from top to bottom. I’m hoping to find a stable longer-term tenancy and make a home I can be proud of.” Make the email easy to read My name is Ray, and I’m getting in touch to request a viewing of the property at 1234 Main. Wanted to pop up here for a sec to touch on 1234 Main. In reference to your listing information in the local newspaper Times Daily, dated 13th January 2023, I am sending this email to apply for a viewing of a property located at 1234 Main Street.” The opposite isn’t good either - being too friendly while you are not that particular real estate professional’s friend or family makes it sound awkward and out of place. Although you write a business email, if your tone is too formal or impersonal, it can come across as robotic, scripted, or phishing. The tone of the email should be casual but not overly familiar. It works together with the subject line to convince the recipient to open the email. You can use your name, or a combination of a name plus a name of the business you represent. Pay attention to how the sender’s name looks, as well: the sender’s name should make it clear to agents who the email is from.One tip to make the subject line shorter is to write “home” or “house” instead of “property”. This means a longer subject line would be cut off. For mobile, it’s even shorter - down to 41 characters on iPhone. The maximum length of a subject line on Gmail (desktop version) is 70 symbols. Make your subject line direct and to the point: the reader should know what they will find in the email from the very start.Consider these tips to write a great subject line : The sender’s name and the email’s subject line are the first things the recipient sees, and these two determine whether they open the email, or send it to the trash folder. Better email writing skills mean more success in your marketing, and from there, more profit in business overall. Tips on how to write an email to a real estate agent and get a replyĮmail writing is a process, and there are always things that can be improved.
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